In less than a decade, social media has become an essential part of our lives. With social media, it’s not only about evergreen content and mentions. There’s no recipe for social media. With social media, you need to employ a clear marketing strategy. The strategy should be well measured, crafted, and managed. To ensure your vision becomes a reality, it is important to stay up to date with different practices, trends, and tools.
When it comes to social media marketing, you need to make use of the following tools:
Buffer started as a scheduling tool, and it is meant for Twitter. Currently, the tool supports all the available social media platforms, including Pinterest, Instagram, Google +, Facebook, and LinkedIn.
Some of the things that you can do with buffer include:
- You can shorten links automatically when sharing them. For the Bitly users, it is possible to connect all your accounts
- You can utilize the chrome extension to add different types of content and articles from the internet to the buffer queue
- Access to complex analytics that helps to keep track of how your content is performing
- Uploading custom videos and photos
- Replying to posts that are present within Buffer
- Coming up with a posting schedule such that you can easily spread your content throughout the day
- Adding team members
A social media dashboard such as Buffer will ensure you’ll fill your social media feed with exciting and relevant content, and you won’t spend most of your time logged in to Twitter and Facebook.
Creating content to be posted on social media is essential. Visual content will get more engagement on platforms such as Twitter as compared to plain text. The visual content will help you to get to the next level.
Biteable is among the social media tools that will help to create entertaining, engaging, and informative videos that you can share on social media. Different video templates are available free of charge. You’ll also have access to music, footage, and also animated scenes.
If you want social media tolls that can create quality videos, there is no need to invest in expensive resources such as sound or film recording equipment. With such social media tools, you’ll manage to come up with videos that you can easily share.
The social media world is somewhat chaotic. With social media tools such as Hootsuite, it is possible to handle different social media accounts. You can bring all your accounts under one dashboard. The sign-up process is free of charge.
Hootsuite is one of the popular social media tools around, and team members can easily collaborate. With this tool, you can view all your mentions and comments. Also, you can easily assign tasks while also plotting a social media calendar. Additionally, you can schedule updates.
Through Hootsuite, it is possible to check out different social media courses that will allow you to learn more about social media management. You’ll hone the skills that you need to succeed when it comes to social media marketing.
Experienced digital marketers, the tool can be integrated with Twitter, Facebook, Instagram, YouTube, and Google+. With this tool, you’ll have better analytics, and you can easily interact with all your prospective clients.
It is also possible to integrate with different community-based platforms such as Tumblr, Reddit, and Storify. You’ll also get to gather more client data and feedback.